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Sourcing Knowledge Center / Ask the Sourcing Experts / What is your advice for setting up an office or assembly plant in China?
Full Question
We are a medium-sized manufacturing business based in Australia and would like to set up an office/assembly plant in China. Could you share your experience with us?
Answer
That's a big topic, but I would like to at least offer some basic points and give some links to where you can find more information. Unlike 10-15 years ago where foreign-owned small/medium enterprises had limited choices in China to set up manufacturing (and almost no market entry options), these days, business people like yourself have more choices to enter China.
Back in the day, your options were basically to set up a joint venture with a local firm or to buy from a PRC supplier, or maybe set up your own WOFE (wholly owned foreign entity) if you were really adventurous.
I got sick of JV's going wrong (hard to get transparent books, avoid secret payments and protect intellectual property), so I set up some WOFE's on my own with no local partners. It was harder at first, but is now paying dividends in the long run.
Looking at the options for you today, know that contract manufacturing with Chinese partners and even with other Westerners is now possible in China. Plus, WOFE's are getting easier to set up and thus JV's are falling out of fashion. Representative Offices (RO's) are pretty much a thing of the past due to government restrictions and inability to conduct trade.
As promised, here are some links for reference.
There are some excellent blogs and even free magazines out there that you can follow to stay up to speed on latest options for doing business in China.
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