Why a social media strategy is critical for your eCom business

If your eCommerce business is not leveraging social media, it might be time to change that. Whether you're a small business starting out or a large multinational corporate, using social media as a marketing strategy is inevitable, and here's why:

Affordable campaigns

Social media isn't just another platform to push your adverts. A part of your eCommerce marketing strategy on social media would be to post videos, stories, and pictures which is absolutely free. You can start a campaign for a new product simply by creating a hashtag for it. Share content-driven articles to educate your audience, post updates to hype customers about a new product launch or event. It doesn't matter how big or small your budget is, you'll always be able to promote your company and products on social media.

Engagement

Apart from the fact that it's affordable, social media posts allows open communication between the company and its audience. Being on social media makes your eCommerce brand more approachable and more open to interaction with your customers. Liking, commenting, and sharing are some of the ways customers can engage with the content you post on any social media channels opening up a new pathway for your market to connect with your company.

Brand personality

There are no templates with social media. Communicate your company's voice to your audience and attract your target market. Whether it's formal and classy or fun and friendly, you get to interact in a style that best represents the company vibe. By establishing a brand personality on social media, you are essentially increasing your company's visibility.

Market research

Being on social media is a two-way street. It's not just a way for your customers to learn more about you. It's a way to gain some knowledge about your market. Learn more about them by how they respond to your social media strategy. Further, get insight on what prospective customers are interested in, when they are most responsive, and what they are looking for. Generate and follow leads at a lower cost than ever by analysing how your social accounts are performing.

To get more actionable hacks on how to you can use social media to boost your eCommerce sales without all the geek speak, listen in on John Lawson's presentation on social marketing at Global Sources Summit.

John will offer actionable strategies you can immediately implement to start getting more sales, reach and engagement with your social media efforts.

You will learn proven eCommerce tactics for your marketing to help you and your teams think like a social media buyer.

John will share the proven strategies he himself uses to get thousands of people to buy retail product using social media.

Who is John Lawson

John is an Amazon #1 best-selling author, IBM eCommerce futurist and eBay Influencer. He is a Platinum Ecommerce Powerseller who has generated millions through online selling. John is the CEO at ColderICE Media, a Cognitive College adjunct professor and he is celebrated as one of the Top 100 Small Business Influencers in America.

He is a certified customer acquisition specialist and international keynote speaker, with an absolute wealth of knowledge on all things dealing with online retailing and digital marketing. He is a pioneer in the retail vertical and founder of The Ecommerce Group, a global community of more than 6,000 eCommerce vendors and marketers.

John will be presenting at Global Sources Summit April 2019. His presentation is titled: Social Marketing: Proven Strategies to Accelerate Sales (without all the geek speak)

Learn More About Global Sources Summit

Book your ticket now and get US$100 Early Bird Discount

What is Global Sources Summit

Global Sources Summit is a 3-day conference for online and Amazon sellers sourcing private label products from China. The conference will be held 27-29 April 2019 in Hong Kong.

The Summit is co-located with Global Sources Lifestyle and Fashion products sourcing trade fairs so you can also meet thousands of China suppliers at the same time.

The Lifestyle show covers the following product categories: gifts & premiums, smart toys and gadgets, home decorations, office supplies, among others.

The Fashion fair will feature exhibitors in these categories: fashion accessories, fabrics and apparel, and more.

Reserve Your Seat

Use the code SS100 for US$100 off