Long-lasting mascaras for every look

by Stef Calimlim (Content Editor)

Image source: Unsplash

Applying mascara is said to be one of the most crucial stages of eye makeup. This long-standing makeup staple is one of the most popular products based on use and sales as it can be used daily or for special occasions.

Achieving bold, long and volumizing eyelashes and choosing the best mascaras can be a daunting task, especially as selections have evolved and grown immensely over the years. In general, mascaras are available in water-resistant and regular variants and come in cake, cream, gel and liquid forms. However, the increasing eco-consciousness and changing preferences among consumers are driving the production of innovative choices such as those that have long-lasting, volumizing, organic, cruelty-free, vegan, eco-friendly, nonclumping, nonflaking and water-resistant features.

According to a study from MarketWatch, the global mascara market is set to reach $6,843.7 million by 2027, owing to the increasing use of the product in various age groups, including those between 12 to 17 years old.

The products in the gallery below have been selected by our Market Analyst for representing trends in mascaras in today’s market.

Cruelty-free

Company: Babson Industrial Group Ltd

This gluten- and cruelty-free Mascara 001 from Babson is available in four variants and comes in a resealable holographic bag. For a minimum order of three pieces, the product is quoted at $25. Lead time is 15 to 25 days.

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Vegan

Company: Qingdao Vmae Beauty Products Co. Ltd

Qingdao Vmae’s COA-Mascara01-5985 is vegan, mineral-infused and water-resistant. The 10-piece minimum order has a lead time of one to three days. Price ranges from $1.70 to $2.30.

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Water-resistant

Company: Jinjiang Jiaxing Shoes & Garments Co. Ltd

Available in 10mL volume and cream form, this quick-dry Waterproof Mascara-065O from Jinjiang Jiaxing lengthens, thickens and curls lashes at the same time. For an MOQ of 1,000 pieces, the product is priced at $2. Lead time is 15 to 25 days.

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Non-clumping

Company: Jia Win International Co. Ltd

The JW020 from Jia Win is a nonclumping, smudge- and water-resistant, nonflaking, long-wearing and lengthening mascara. The supplier requires a minimum order of 10,000 pieces.

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Quick-dry

Company: Shenzhen YRSOOPRISA Pro Beauty Co. Ltd

This Yrcosmetics23 gel mascara from Shenzhen YRSOOPRISA is quick-drying, water-resistant, nonflaking and long-lasting. An order of at least 100 pieces is for delivery in seven to 45 days. The item is quoted at $2.69 per piece.

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4D

Company: Gidea Packaging Co. Ltd

Infused with bamboo extract, this 4D silk fiber mascara from Gidea, the G17090, is nonclumping, nonflaking, long-lasting and smudge-resistant. The MOQ of 12,000 units is for delivery in seven to 45 days. Per piece, the product is quoted at $0.75.

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