Source the best eyeliners for any makeup look

by Stef Calimlim (Content Editor)

Image source: Unsplash

Eyeliners are a makeup lover’s best friend. A must-have in every woman’s makeup bag, eyeliners are an effective and inexpensive tool to make the eyes more expressive, soulful and attractive.

Due to an increasing disposable income and consciousness toward personal care, and the changing consumer lifestyles, eyeliners are witness growth in demand. This makeup essential is one of the most common and popular personal care and cosmetic products that users consider vital in their daily beauty routine. According to Allied Market Research, the growth in the entertainment industry will also drive the expansion of the eyeliner market to meet the required demand. Specifically, the influence of digital media is expected to drive growth with the help of social media influencers.

The marketplace offers various types of eyeliners for varying needs. These include gel, liquid and pencil eyeliners. Gel eyeliners are used to create a winged look or a deep and bold line. They can be smudged for a smoky look and are easy to use for beginners. Liquid eyeliners are also used to create a winged and sharp look. They provide a more glossy finish than gel types, are ideal for creating thin and precise strokes, and are quick to dry. Pencil eyeliners are the most common and easiest type to use and control.

In terms of features, most of the selections are resistant to oil and water, and are nonflaking and smudge-free. There are eyeliners that double as an eyelash applicator or an eyebrow pencil. Cruelty-free and vegan eyeliners are also growing in popularity as more consumers are now conscious of the environment and the deep impact of their choices.

The products in the gallery below have been selected by our Market Analyst for representing trends in eyeliners in today’s market.

Gel

Company: Jinjiang Jiaxing Co.

The Whistle keychain-060N from Jinjiang Jiaxing is a water-resistant, smudge- and clump-free, and nonflaking gel eyeliner that comes in various colors. Dimensions are 17x0.8cm. The supplier requires no minimum order. Lead time is five to 10 days.

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Colored

Company: Qingdao LashBeauty Cosmetic Co. Ltd

Qingdao LashBeauty markets this water-resistant Eyeliner Macaron Colored that also functions as an eyelash adhesive. A minimum order of one set is quoted at $1.5. Lead time is one to three days.

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Vegan

Company: Hoschoc Enterprise Co. Ltd

From Hoschoc, the E94 vegan glitter eyeliner is water-resistant and uses an ultrafine felt tip. The minimum order of 12,000 pieces is for delivery in 60 to 90 days. Price ranges from $0.80 to $1.30.

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2-in-1

Company: Gidea Packaging Co. Ltd

Gidea’s G17018 liquid eyeliner also functions as an eyebrow pencil. It is resistant to water and smudging, and is nonflaking. The 12,000-piece minimum order is for delivery in seven to 45 days. The item is quoted at $0.68 per piece.

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Adhesive

Company: Shanghai Evolut Industries Co. Ltd

This quick-dry and smudge-free glitter eyeliner from Shanghai Evolut, the Eyeliner-0021, doubles as an eyelash adhesive. It is resistant to water and oil. The minimum order required is 20 pieces. Price ranges from $1.30 to $1.80.

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Double-ended

Company: Dongguan Yick Hsiun Packaging Co. Ltd

Model E-058 from Dongguan Yick is a double-ended liquid eyeliner that comes in various colors and custom logos, and is resistant to water and quick drying. An order of at least 5,000 pieces has a lead time of 22 to 30 days. The item is quoted at $0.40 per piece.

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