Meet the speakers: Michelle Barnum Smith to discuss eCommerce chatbots at Global Sources Summit Oct 2018

Michelle Barnum Smith has been a marketing veteran for 18 years. When she realized how powerful Facebook Messenger bots are as a marketing tool, she quickly built out an expertise in the niche.

Currently, Michelle is teaching Amazon sellers how to build their own lists, launch products, and improve their rankings and reviews on Amazon.

Michelle has been featured on Forbes, Business Insider, The Examiner and ExpertBeacon.com

She will give a speech titled Chatbots and Messenger Marketing for eCommerce at Global Sources Summit, October 2018 in Hong Kong. She will explain why chatbots are the future of eCommerce marketing and why now is the right time for online sellers to start investing in them.

Learn More About Global Sources Summit

Use the code SS100 for US$100 off

Chatbots could replace current marketing channels

Michelle believes chatbots are not just a fad that will fade but are here to stay. She is of the view chatbots might even surpass other marketing solutions such as email, websites and someday even Amazon.

Citing China’s WeChat as an example, she says other marketing methods might become obsolete. She also argues that chatbots will help small companies make a big impact with ROI being delivered quicker than ever.

Chatbot best practices

Michelle lists a few suggestions to create engaging and effective chatbots:

1. Keep messages short and action-oriented.
2. Craft messages the way you would expect to receive them from family or friends.
3. Complying with privacy laws and data protection laws is critical.
4. Always offer an unsubscribe option for subscribers.
5. ManyChat is a great place to start especially for small businesses.

Meet Michelle at Global Sources Summit

If you’re interested in learning more about eCommerce chatbots and how you can use them to grow your online sales, come hear Michelle at Global Sources Summit.

This is a 3-day conference for online and Amazon sellers sourcing private label products from China.

The Summit is co-located with Global Sources Lifestyle and Fashion products sourcing trade fairs so you can also meet thousands of China suppliers at the same time.

The Lifestyle show covers the following product categories: gifts & premiums, smart toys and gadgets, home decorations, office supplies

The Fashion fair will feature exhibitors in these categories: fashion accessories, fabrics and apparel

Learn More about Global Sources Summit

Use discount code SS100 for US$100 off