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Sourcing Knowledge Center / Industry Trends / Fashionable & comfortable women’s sneakers
by Stef Calimlim (Content Editor)

Image source: Pexels
Sneakers are one of the most in-demand and popular types of footwear that are considered investments by so-called sneakerheads around the globe.
The sneakers industry is a highly profitable but extremely aggressive market that is expected to reach $102 billion by 2025, based on Statista. In the online luxury market, footwear is said to be the biggest-selling category and sneakers have a large share of the growth, as reported by the Fast Company.
More than just a sports symbol, sneakers have transcended as a fashion and cultural commodity. They are now deemed as an “emerging alternative asset class” according to financial services firm Cowen’s market research due to their high resale value brought about by the growing athleisure trend and the presence of the sneaker culture of collecting and trading.
From vintage and casual to futuristic designs, there’s no shortage of sports shoes available in the marketplace today. With the rise of inclusivity in the fashion industry, women-focused offerings are growing and even dominating the market. Big shoe brands are creating lines of women’s fashion sneakers marketed for an array of purposes. The rising popularity and demand for women’s sneakers can be attributed to the benefits they provide such as versatility, comfort, breathability and good support against injuries.
The products in the gallery below have been selected by our Market Analyst for representing trends in women’s sneakers in today’s market.






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