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Bridesmaid dress color trends

Posted: September 30, 2022

by Stef Calimlim (Content Editor)

Image source: Unsplash

No wedding is ever complete without a bridesmaid. Bridesmaids play an important role, from planning engagement parties and bridal showers and attending pre-wedding appointments to providing support throughout the bride’s big day. Bridesmaids also need to look amazing but without outshining the bride’s elegance. Wearing bridesmaid dresses not only lets guests know one’s role in the wedding but it also makes the bride stand out and sets the tone of the whole event.

The global bridal wear market, which includes the bridesmaid dress category, is set to grow by $13.5 billion from 2021 to 2026, with the North American region expected to contribute 36 percent of the growth, according to Technavio’s latest market report. In 2021, the US bridal wear market was valued at $25.9 billion while China, the world’s second largest economy, is expected to reach $6.8 billion by 2026. Also noteworthy are the markets of Japan, Canada and Germany, which are anticipated to contribute to the global market growth.

The surging popularity of e-commerce has significantly impacted the rise of online stores for wedding apparel, which, in effect, has driven the popularity of bridal dresses among consumers. The demand for plus-size bridal wear, and innovative and novel bridal dresses are also driving opportunities in the market.

Popular colors for bridesmaid dresses and what they mean

Choosing a color theme is one of the most crucial and fun parts of planning a wedding. Colors set the mood, symbolize various languages and emotions, and leave a lasting impression on a couple’s big day. Picking a dress color comes as a priority even before the bride chooses what dress style she and her entourage will wear. Here are the hidden meanings behind some of the popular wedding color schemes:

White

Viewed as the color of perfection. It symbolizes purity, virtue, innocence and goodness, among others. Diamond white, soft white and ivory are among the most popular shades, and are perfect for both minimalist and luxurious wedding types.

Pink

Often associated with femininity, charm, playfulness, sweetness, love, passion and romance. Popular shades include pastel, coral, baby pink, flamingo, fuchsia, carnation, hot pink, orchid, bubblegum and cherry.

Blue

Tranquility, fidelity, trust, serenity, wealth and royalty are represented by blue. It is a versatile color that is perfect for any wedding season, works on all skin tones and brings a subtle dreamy feel.

Yellow

This color evokes warmth, joy, positivity and happiness, and is a popular summer and spring wedding color. It is usually preferred by those with outgoing, witty, playful and cheerful personalities.

Green

Olive, moss and sage hues are popular nowadays, while emerald remains a popular choice for a luxurious wedding look. While this color is usually associated with money and wealth, it also represents life and growth.

Purple

Purple has long been associated with nobility, wealth, royalty, nostalgia, power, magic, mystery and opulence. This color works well on any skin tone. Dark purple, lavender, lilac, mauve and plum are among the most popular hues.

Gold

This color gives off a vintage, traditional, elegant and luxurious feel. Gold bridesmaid dresses are guaranteed to make a statement and fit almost all skin tones.

Black

While it may be considered an odd color choice because of its association with solemn rituals, the birth of the “Little Black Dress” has turned black dresses into a fashion staple. Today, black bridesmaid dresses are seen as a classy and elegant color choice that will never go out of style, and represent power, elegance, mystery and strength.

Gray

Connotes sophistication, maturity and neutrality. It is a non-invasive color choice that fits a laidback personality.

The products in the gallery below have been selected by our Market Analyst for representing trends in bridesmaid dresses in today’s market.

Silk black bridesmaid dress

Company: Nantong Songjia Electronic Commerce Co. Ltd

Made of 100 percent silk, this black bridesmaid dress from Nantong Songjia, the SJ-S-D-01, also comes in custom colors. Fabric weight and thickness is 68, 81, 94, 105 or 129gsm. An order of at least three pieces is for delivery in seven to 15 days. Price ranges from $50 to $56.

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Solid color velvet bridesmaid dress

Company: Zhejiang NAC Fashion Appear and Accessories Dept.

The Willing-212 from Zhejiang NAC is a bridesmaid dress made of 95 percent velvet polyester and five percent spandex. It comes in brown and dark green colors, and small to XXL sizes. A minimum order of 1,000 pieces has a lead time of 25 to 40 days. Price ranges from $4.80 to $5.

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Pleated chiffon bridesmaid dress

Company: Yongxusheng Garment Co. Ltd

The JAMZ020D205-1 from Yongxusheng is a metallic foil pleated bridesmaid dress made of chiffon and with a V neckline. The MOQ is one piece. Delivery is within two to 90 days. Price ranges from $63.95 to $86.95.

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Roundneck swing bridesmaid dress

Company: Olicon (Jinjiang) Imp. & Exp. Co. Ltd

Olicon markets the WH1Y053 knee-length swing bridesmaid dress with a crew neckline and bow tie waist. It is made of polyester. The minimum order of two pieces has a lead time of 15 to 20 days. Price ranges from $13.50 to $15.50.

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Chiffon bridesmaid dress

Company: Jinjiang Jiaxing Shoes & Garments Co. Ltd

From Jinjiang Jiaxing Shoes, the chiffon Bridesmaid Dresses-068W comes in two designs, 2, 4, 6, 8, 10, 12, 14, 16 or custom size and ivory, white, champagne, red or buyer-specified color. The 100-set minimum order is for delivery in 15 to 25 days.

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One-shoulder beaded long bridesmaid dress

Company: Jinjiang Jiaxing Co.

The Bridesmaid Dresses-007U Jinjiang Jiaxing is a beaded one-shoulder dress made of polyester chiffon. This floor-length dress has a built-in bra and an A-line silhouette. The order quantity of 1,000 pieces is for delivery in 15 to 25 days. Price ranges from $44.92 to $45.

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